Tag Archive for neuroscience

Neuroadvertising Paradox

by Matthew De Abaitua • 21/06/2011

The battle to control the emotions of the consumer

by Matthew De Abaitua • 16/02/2010

This fake teaser trailer for The Red Men movie by Shynola makes me want to write all day and all night, to bring more of this world out.

by Matthew De Abaitua • 13/01/2010

I will be performing some of my theories and research in the areas of neuroscience and advertising at this event on February 10th at The Book Club in London. Performing, not presenting: don’t come expect brain surgery, at least not from me. That will be supplied by the experts on the rest of the bill.…