The battle to control the emotions of the consumer
Neuroadvertising Paradox
by Matthew De Abaitua •
Tag Archive for advertising
The Future Human: Advertising at the Frontiers of Consciousness
by Matthew De Abaitua •
I will be performing some of my theories and research in the areas of neuroscience and advertising at this event on February 10th at The Book Club in London. Performing, not presenting: don’t come expect brain surgery, at least not from me. That will be supplied by the experts on the rest of the bill.…
Advertising is violence
by Matthew De Abaitua •
“Dad, I know you are going to get this job. I just know it.” Exhibit A in the Middle Class Recession. Beneath an intentionally kitsch execution, Just For Men’s advert aggressively undermines its audience’s self-worth. It’s the only language redundant middle aged executives understand. Time for More Ties Watch the ad… “I explained that advertisements are…
